Hi! I'm Matt D Woodman^[MISTD] (He/Him) 👋

About

My work spans a variety of different media and disciplines but the core foundational theme is that I’m a passionate advocate for Design as a catalyst of conscientious change, ethical good and social responsibility. I believe that human-centred Design must always place empathy, accessibility and inclusivity for all users before being bold, ambitious, innovative and disruptive.

I collaborate with clients in; arts, healthcare, sports, charity, grassroots community, scientific research, humanitarian and education sectors to help achieve our common goals.

Role

My current role at Atomic Smash spans a couple of our client services. Firstly, as a UX/UI Designer working on agile continuous improvement as part of the the Always Evolving® team and secondly, as one half of the team designing and delivering Insights services.

The Insights service aims to maximise website potential through data-informed improvements via the following client services:

1. Strategic direction: business goals and objectives; content strategy; SEO and keyword analysis; competitor research; client-side interviews; monthly reporting and Executive Summaries.
2. User behaviour: A/B testing; remote unmoderated user testing; on-site surveys; heatmaps and session recordings; scroll and click tracking; user flow charts; user personas and empathy maps; UX review and enhancement; on-site search query analysis; GA4 path explorations and exit page tracking.
3. Data and optimisation: enhanced GA4, GTM and event tracking setup; data capture strategy and conversion metrics; data interpretation; bespoke Looker Studio dashboard building; conversion, checkout and form optimisation; conversion funnel visualisations; form abandonment tracking; Google Roll-Up configuration.
4. Technical: page speed and website performance; Core Web Vitals; uptime reporting; broken link reports; technical SEO; accessibility audits; cross device, browser and platform testing.

Skills

T-shaped Skills

User Experience (UX), Research, User Testing, Visual Identity, Publication Design, Art Direction, UI Design, 2D Animation, Analytics Reporting, Print & Editorial, Web Design & Development, Prototyping, Photography, Videography, Stakeholder and Client Liaison, eCommerce, A/B Testing, Motion Design, Project Management, Digital Strategy, Native App Design, Digital Product Design, QA & UAT, Hosting/Server/FTP & Domain Configuration, DNS Management, IT & Email Support, HTML Email Template Development, CMS Support & Maintenance, Accessibility & Performance Reporting, Developer Handoff, Branding, Illustration, Social Media, Type Design.

Applications/languages

Sketch, Figma/FigJam, InVision, Axure, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Audition), semantic HTML, CSS/SASS, PHP, vanilla JavaScript, RegEx, Microsoft Office, WordPress, WooCommerce, Shopify, Google Workspace, Google Analytics (GA4), Mailchimp, Whimsical, Glyphs App, Slack, Asana, Trello, Jira, Monday, Lottie, GitHub, CodePen, DevTools, Core Web Vitals.

Experience

Experience

• Atomic Smash – Insights UX/UI Designer, (2023–present).
• Design Mentor and Coordinator – Bristol Creative Industries Internship Programme, Atomic Smash (Summer 2023). Intern was later accepted to study a Masters in Information Experience Design at the Royal College of Art based on the merit of their portfolio produced on placement.
• Atomic Smash – Projects UX/UI Designer, (2022–2023).
• Atomic Smash, Sustainability Working Group – Working Member, gaining B Corporation accreditation (2022–present).
• Atomic Smash – Always Evolving® UX/UI Designer, (2021–2022).
• Freelance Graphic Designer – various clients, (2014–present).
• The Group of Seven – Junior Designer → Digital Manager, (2014–2021).
• Shift Active Media – Design Intern, (2014).
• Positive Digital – Design Intern, (2013).
• WesternEye Newspaper [UWE] – Co-Head Graphic Designer, (2013–2014).
• University of the West of England – Peer-Assisted Learning Leader (2013).

Accolades

• Best Digital Design Award, Sparkies (2022) – Atomic Smash, working as part of a two Designer Digital team.
• The Cornerman, (2019) – shortlisted for a Press Gazette British Journalism Award in ‘Crime & Legal Affairs’.
• The Ice Cream Slavery Case, (2019) – awarded first prize for a Press Gazette British Journalism Award in ‘Local Journalism’.
• The Cornerman, (2019) – nominated for a Drum Online Media Award in ‘Best Campaigning / Investigative Journalism’.
• Elected with Merit to the International Society of Typographic Designers [ISTD], (2014) – in recognition of typographic achievement.

Learning

• Workshop panellist – ‘Driving higher ROI from your website and email marketing’, Atomic Smash & Mailchimp (April 2024).
• Attendee – Purposefest (March 2024).
• Attendee – Deque axe-con (February 2024).
• Speaker – Convert Quarterly Bristol Meetup #9: Why are forms and checkout so painful?, ‘Getting more from your Shopify purchase experience’ Q&A with Noah Burrows from SS Great Britain (February 2024).
• Workshop panellist – ‘How to enhance your website so it works harder for you’, Atomic Smash (January 2024).
• Attendee – SWUX: Influencing product strategy with UX research (November 2023).
• Attendee – Tech for All: Inclusion in Innovation (November 2023).
• Workshop panellist – Bristol Creative Industries: How to enhance your website so it works harder for you, Atomic Smash (October 2023).
• Guest – Do the Woo, WooCommerce podcast: Maintaining Client Relationships and Providing Evolving Services (October 2023).
• Attendee – Convert Quarterly Bristol Meetup #8: Personalisation with David Mannheim, sponsored by Webtrends Optimize (October 2023).
• Attendee – WCAG 2.2: An Overview of the New Accessibility Guidelines, Deque webinar (September 2023).
• Mentor – Work Experience placement, Atomic Smash (June 2023).
• Attendee – Equality, Diversity and Inclusion Training: Engaging Young People Workshop, led by Babbasa (March 2023).
• Attendee – Technology for Neurodiversity (January 2023).
• Attendee – How to sell more online without costing the earth, PushON & Atomic Smash (November 2022).
• Attendee – Dark Secrets and Nightmares of UX in 2023, and How to Fix Them (November 2022).
• Attendee – Smashing Meets Design Systems (November 2022).
• Interview Panel – recruitment of UX/UI Designer, Atomic Smash (Autumn 2022).
• Attendee – Convert Quarterly Bristol Meetup #5: A/B Testing Do’s & Don’ts, sponsored by AB Tasty (October 2022).
• Attendee – Green Tech South West: Design for Sustainability and Climate Action (October 2022).
• Certified Participant – Accessibility in Design & Development, Smashing Magazine Conf & Deque Workshop (October 2022).
• Attendee – Convert Quarterly Bristol Meetup #4: Alternatives to HotJar, sponsored by Content Square (July 2022).
• Conversion Rate Optimisation – CRO Practitioner training with Ryan Webb, (2022).
• DevelopMe_ – Introduction to UX Design, (2020).
• DevelopMe_ – Introduction to Front-End Web Development, (2020).
• International Society of Typographic Designers Student Assessment Scheme – elected with Merit to the programme, (2014).
• University of the West of England – BA(Hons) Graphic Design, (2014).