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Giving the Game Away

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Giving the Game Away static header image
• Branding • Digital design • Identity • Social media •

Podcasters Joel Barber and Cam Scott initially approached me in a strictly advisory capacity to provide typographic consultation on a light refresh of their joint sporting venture ‘Giving the Game Away‘ – a podcast focussed on the mental aspects of elite level sports athletes.

Though initially only a podcast they were looking to expand their offering moving into daily social media content, competing in a market with such established brands as The Athletic (rebranded by GretelNY) and High Performance podcast. I presented a shortlist of options based on sound rationale and typographic research. From there we collaborated to refine the specification of the project and the team quickly realised that there was much greater scope for a complete visual overhaul of the GTGA brand including; colour palette, logotype/mark, typography, and delivery of highly flexible, adaptable and easy to expedite social media Photoshop templates.

About Giving the Game Away

Modern sport isn’t just what you see on the the pitch.

Giving the Game Away explores areas of sport that aren’t often talked about; whether that’s psychology, culture or other unspoken parts of a sportsperson’s life.

Giving the Game Away’s mission is to humanise sportspeople by discussing their off-the-pitch interests, and highlighting hidden aspects of their lives such as dealing with rejection, recovering from injuries and handling the media

Press

In the first quarter of 2021 alone Giving the Game Away achieved a series of high profile features including;

Monotype’s Kairos Sans was chosen for its collegiate, varsity-like tone which lent itself perfectly to large uppercase titling and the development of a brand ‘G’ mark/avatar. This was complimented by the modern and functional deployment of monolinear sans serif Athletics for body content.

Giving the Game Away — portfolio image Giving the Game Away — portfolio image
Giving the Game Away — square image
Giving the Game Away — square image Giving the Game Away — square image

A colour palette of complimentary tones was selected alongside track/pitch marking background textures for commonly featured sports, including; cricket, football, rugby, athletics and the Olympics.

Giving the Game Away — portfolio image
Giving the Game Away — portfolio image
Giving the Game Away — square image
Giving the Game Away — square image
Giving the Game Away — square image
Giving the Game Away — square image

Social template layouts were design to be flexible, modular and adaptable for different story/post contexts, sports, colour palettes and themified for different teams or nationalities.

Giving the Game Away — mobile image
Giving the Game Away — mobile image
Giving the Game Away — mobile image
“I cannot recommend Matt's services enough. I initially approached him in April 2021 and in the short time since Matt was able to provide a full rebrand of our social media pages, typeface and podcast artwork to an incredible standard. He worked tirelessly to make sure the right style was achieved, going above and beyond what I'd expected, and his insight into contemporary Graphic Design was invaluable. Matt took the time to make sure I understood every development in the project and why he had made those changes. An amazing service at an amazing price that I would thoroughly recommend.”
Giving the Game Away — quote citation image
Joel Barber — Co-founder