Hi! I'm Matt D Woodman^[MISTD]

About

My work spans a variety of different media and disciplines but the core foundational theme is that I’m a passionate advocate for Design as a catalyst of conscientious change, ethical good and social responsibility. I believe that human-centred Design must always place empathy, accessibility and inclusivity for all users before being bold, ambitious, innovative and disruptive.

I collaborate with clients in; arts, healthcare, sports, charity, grassroots community, scientific research, humanitarian and education sectors to help achieve our common goals.

Role

My current role at Atomic Smash spans a couple of our client services. Firstly, as a UX/UI Designer working on agile continuous improvement as part of the the Always Evolving® team and secondly, as one half of the team designing and delivering Insights services.

The Insights service aims to maximise website potential through data-informed improvements via the following client services:

1. Strategic direction: business goals and objectives, content strategy, SEO and keyword analysis, competitor research, client-side interviews, monthly reporting and Executive Summaries.
2. User behaviour: A/B testing, remote user testing, on-site surveys, heatmaps and session recordings, scroll and click tracking, user flow charts, user personas and empathy maps, UX review and enhancement, on-site search term analysis.
3. Data and optimisation: enhanced analytics and tracking setup, data capture strategy, data interpretation, custom dashboard building, conversion, checkout and form optimisation.
4. Technical: page speed and website performance, Core Web Vitals, uptime reporting, broken link reports, technical SEO, accessibility audits, cross device, browser and platform testing.

Skills

T-shaped Skills

User Experience (UX), Research, User Testing, Visual Identity, Publication Design, Art Direction, UI Design, 2D Animation, Analytics Reporting, Print & Editorial, Web Design & Development, Prototyping, Photography, Videography, Stakeholder and Client Liaison, eCommerce, A/B Testing, Motion Design, Project Management, Digital Strategy, Native App Design, Digital Product Design, QA & UAT, Hosting/Server/FTP & Domain Configuration, DNS Management, IT & Email Support, HTML Email Template Development, CMS Support & Maintenance, Accessibility & Performance Reporting, Developer Handoff, Branding, Illustration, Social Media, Type Design.

Applications/languages

Sketch, Figma/FigJam, InVision, Axure, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Audition), HTML, CSS/SASS, PHP, JS, Microsoft Office, WordPress, WooCommerce, Shopify, Google Workspace, Google Analytics, Mailchimp, Whimsical, Glyphs App, Slack, Asana, Trello, Jira, Monday, Lottie, GitHub, CodePen, DevTools, Core Web Vitals.

Experience

Experience

• Atomic Smash – Insights UX/UI Designer, (2023–present).
• Atomic Smash – Projects UX/UI Designer, (2022–2023).
• Atomic Smash, Sustainability Working Group – Working Member, gaining B Corporation accreditation (2022–present).
• Atomic Smash – Always Evolving® UX/UI Designer, (2021–2022).
• Freelance Graphic Designer – various clients, (2014–present).
• The Group of Seven – Junior Designer → Digital Manager, (2014–2021).
• Shift Active Media – Design Intern, (2014).
• Positive Digital – Design Intern, (2013).

Accolades

• Best Digital Design Award, Sparkies (2022) – Atomic Smash, working as part of a two Designer Digital team.
• The Cornerman, (2019) – shortlisted for a Press Gazette British Journalism Award in ‘Crime & Legal Affairs’.
• The Ice Cream Slavery Case, (2019) – awarded first prize for a Press Gazette British Journalism Award in ‘Local Journalism’.
• The Cornerman, (2019) – nominated for a Drum Online Media Award in ‘Best Campaigning / Investigative Journalism’.
• Elected with Merit to the International Society of Typographic Designers [ISTD], (2014) – in recognition of typographic achievement.

Learning

• Attendee – SWUX: Influencing product strategy with UX research (November 2023).
• Attendee – Tech for All: Inclusion in Innovation (November 2023).
• Workshop panellist – Bristol Creative Industries: How to enhance your website so it works harder for you, Atomic Smash (October 2023).
• Guest – Do the Woo, WooCommerce podcast: Maintaining Client Relationships and Providing Evolving Services (October 2023).
• Attendee – Convert Quarterly Bristol Meetup #8: Personalisation with David Mannheim, sponsored by Webtrends Optimize (October 2023).
• Attendee – WCAG 2.2: An Overview of the New Accessibility Guidelines, Deque webinar (September 2023).
• Mentor – Work Experience placement, Atomic Smash (June 2023).
• Design Mentor – Bristol Creative Industries Internship Programme, Atomic Smash (Summer 2023). Intern was later accepted to study a Masters in Information Experience Design at the Royal College of Art based on the merit of their portfolio produced on placement.
• Attendee – Equality, Diversity and Inclusion Training: Engaging Young People Workshop, led by Babbasa (March 2023).
• Attendee – Technology for Neurodiversity (January 2023).
• Attendee – How to sell more online without costing the earth, PushON & Atomic Smash (November 2022).
• Attendee – Dark Secrets and Nightmares of UX in 2023, and How to Fix Them (November 2022).
• Attendee – Smashing Meets Design Systems (November 2022).
• Interview Panel – recruitment of UX/UI Designer, Atomic Smash (Autumn 2022).
• Attendee – Convert Quarterly Bristol Meetup #5: A/B Testing Do’s & Don’ts, sponsored by AB Tasty (October 2022).
• Attendee – Green Tech South West: Design for Sustainability and Climate Action (October 2022).
• Certified Participant – Accessibility in Design & Development, Smashing Magazine Conf & Deque Workshop (October 2022).
• Attendee – Convert Quarterly Bristol Meetup #4: Alternatives to HotJar, sponsored by Content Square (July 2022).
• Conversion Rate Optimisation – CRO Practitioner training with Ryan Webb, (2022).
• DevelopMe_ – Introduction to UX Design, (2020).
• DevelopMe_ – Introduction to Front-End Web Development, (2020).
• International Society of Typographic Designers Student Assessment Scheme – elected with Merit to the programme, (2014).
• University of the West of England – BA(Hons) Graphic Design, (2014).